Spotify proves again that long-ranging, mass data collection can be fun with Wrapped 2019. The feature offered to Spotify Free and Premium users ups the ante over previous years with not just a breakdown of your personalised listening habits over the year, but also a breakdown of the entire 2010s. Spotify has released Spotify Wrapped 2019 that shows you the stats about your most played songs, most loved artists etc. This happened just a few weeks after Apple Music rolled out a feature that gives you a recap of your activities on the app. Spotify is a digital music service that gives you access to millions of songs. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes.
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5 December 2019, 07:16 | Updated: 5 December 2019, 07:18
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Find out your top 10 songs and your artist of the decade here.
It's that time of year again - Spotify have just launched their 2019 'Wrapped' feature and it's about to expose your music habits over the past 12 months... and the last decade.
In 2018, Spotify told us how many minutes we had spent listening to our playlists, the very first song we played at the start of the year and even which star sign we should be based on our taste in music.
READ MORE: Apple Music launches Replay and it reveals your most played music of 2019
2019's categories include: Artist of the decade, music that defined a decade, minutes you've spent listening and your top 10 songs of the year.
How do I find my Spotify Wrapped 2019 and my decade wrapped?
How to find your Spotify Wrapped 2019
As always, you can find your Spotify Wrapped stats on the Spotify website right here.
The site will ask you to connect to your Spotify account from within the browser. Once connected, you'll be able to see your top 5 most listened to artists, your top 5 most listened to songs and a series of other categories that may have some very surprising results.
Spotify starts collecting your data from January 1st 2019 until October 31st 2019.
Me: I discovered so many new artists this year and really expanded my music taste đ
My spotify wrapped results:
pic.twitter.com/zZHLyqW4cs
How to find My Decade Wrapped
This year, Spotify have also launched another feature on the end of year round up that tells you all about your decade in music. It will tell you your most played song and your favourite artist of each year over the decade.
Keep scrolling through your Spotify Wrapped report to find out the results.
How to find your personal top songs of 2019 on Spotify
Spotify's end-of-year wrap up even generates a playlist of 100 of your most played songs. Click the 'get your top songs playlist' underneath your most played songs report to find your personalised playlist.
Find your Spotify Wrapped here
As we prepare to launch 2020 Wrapped, we remind ourselves of the challenges we took on and lessons learned to make this yearâs experience even better for audio fans, like you, around the world.
The 2019 Wrapped campaign was a first on many fronts. It was the first Wrapped experience to exist in-app, give our listeners a look back on the past 10 years of music and culture, and the first to shine a light on how our artists and podcasters connected with their listeners over the past 10 years.
Along with processing a decadeâs worth of data for over 240 million active users (you can read more from our data team here), we wanted to take on the challenge of transitioning the Wrapped experience from web-only to in-app. To accomplish this, multiple sub-teams were responsible for a range of functions, including marketing, legal, design, data, and frontend and backend engineering. This undertaking was a company-wide effort and one that was met with both successes and learning experiences.
Setting the stage
We have a number of learnings that we can carry forward like what worked well and what could have been improved â we wanted to share some of those highlights.
The product team is modeled like a startup, which proved beneficial during development; lean, resilient, innovative, risk-taking, and using mistakes as learning opportunities. The goal was to create an engaging, shareable experience for users, and the developer team needed to strike a balance between the product teamâs aspirations, minimizing risks, and managing dependencies for execution. It required creativity and flexibility in problem-solving.
Empower the team through clear goals and step aside
The team, composed of different disciplines including Insights, Design, Product and Tech, gathered to define their respective priorities and KPIs. This was very useful for onboarding engineers on to the project, motivating and empowering them to make decisions, and prioritizing, first and foremost, the work. A question like, âShould I fix a bug for sharing or for the stories experience?â was easily answered without bottlenecks.
To give users the best native experience possible, the experience needed to be:
- Simple and intuitive
- Easy to share
- A part of the Spotify experience in look, feel, and function
To determine if these qualifications were met, clear and quantifiable objectives were essential to empowering the engineering team.
A Lean approach
With input from the project stakeholders, a reverse timeline of essential events with key dates and milestones was established, including the go-live date, when the code should be frozen, the date when the Release Candidate would be submitted to the Apple/Google Store, the point at which real data from users/employees would be received, and when to start coding.
To simplify communication and organization, milestones were set for Fridays. It eased decisions around dates, and brought consistency and accountability to set commitments.
To develop a product by the release date, we followed a lean approach to manage the development process. We took an incremental approach to product development and broke down the product vision into the bare bones of an MVP (minimum viable product) â Version 0.1; a stories container with audio and static storiesâŠno animations whatsoever. From there, we began adding features based on the teamâs goals for future versions, and delivered version 0.2 to market.
How we built it
The team began as a small group of iOS, Android, and backend engineers working to create a native experience on iOS and Android. It was soon realized that the cost and effort needed to develop the personalized, shareable card for each story and user was underestimated â the decision to either re-scope the functionality or find another solution had to be made quickly.
The initial system design looked liked this:
The engineering team drafted a proposal and built a proof of concept of a backend service that could render those images, in real time, incorporating CEF (a C++ library), using HTML templates and CSS 3.1. The solution was clear, and the question soon became, âhow do we staff a team with back-end and web engineers to be flexible with rigid time constraints?â
Itâs never too early to get started
Spotify Wrapped Stats
We were building a product for the largest marketing initiative of the year. Though we began work earlier than previous years, there were still challenges that made this an intense ride.
Spotify Wrapped Apple
For a global marketing campaign, localization is an essential consideration. For example, in Japanese, line breaks can change the meaning of a sentence and break a message. And for the first time, right-to-left languages were supported. It wasnât necessarily groundbreaking, but with the addition of animations like the genre bars or a spinning globeâŠđ€Ż.
Numerous corner cases were found along the way simply due to the sheer magnitude of data processed, like what do we do if a user has only listened to podcasts? Or what if they only listened to a handful of podcasts? What if a user only listened to a single genre, or listened to music from one country? These were just a few of the cases we came across. There were many, many more.
The team needed to be resilient and so did our systems. We handled translations from the backend to have certain flexibility to deal with last minute translation issues. Like 1 hour before going live when a Japanese string was causing the iOS experience to crash for certain users.
The Results
Spotify Wrapped For Apple Music
The final system ended up looking like this:
Three days before going live, while doing load testing we realized we needed to scale up traffic estimations. We fine-tuned the GKE configuration, added an additional caching layer for the payload of our downstream dependencies, and removed a race condition in the Image Generator component. And as an additional precaution, we ran a data job to pre-generate some images for the initial peak of traffic â a 42-hour job generating around 535 million images completed 2 hours before going live.
We were happy to say that the 2019 Wrapped campaign was well received and building the native experience was worth the effort and stress to excite/delight audio fans all around the globe.
The fellowship of Wrapped
Weâd like to thank the Edison Tribe under the Growth Opportunities Mission, Marketing, Brand + Creative, and all those who contributed to making this project successful. We couldnât have done it without you. 2020 Wrapped is coming soon, so stay tuned and keep listening!